Spice Route Kitchen: Filling Tables Through Local Content
Spice Route Kitchen
Project Journey
Challenge
Genuinely good food and service, undersold online by inconsistent photography, no video presence, and no plan for the festival seasons that actually drive local demand.
AI Strategy
A content plan built around the local calendar — identifying which festivals and weekends mattered most, then working backward to what content needed to exist before each one.
Creative Process
Food photography was rebuilt from scratch, paired with a steady drumbeat of AI-assisted Reels produced fast enough to keep up with a real restaurant’s pace.
Campaign Launch
Festival campaigns launched timed precisely to local demand spikes, not generic seasonal content posted whenever it was ready.
Business Results
Instagram reach and weekend bookings both grew substantially — and festival campaigns became a repeatable seasonal playbook, not a one-off push.
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