Glow Skincare: From Inconsistent Posting to a Full Content System

A product ready to launch, but no system behind it — sporadic posting, no video presence, and a website that wasn’t built to convert visitors into customers.

We mapped a content cadence built around the launch date, prioritizing short-form video and a rebuilt ecommerce flow designed specifically around the product’s first customers.

AI-assisted Reels and social content were produced on a repeatable schedule, each piece reviewed by a creative lead before it shipped, so speed never came at the cost of brand voice.

The new ecommerce site and the first wave of content launched together, timed precisely to the product drop rather than trickling out separately.

Engagement, reach, and sales all grew substantially in the months following launch — and the posting cadence itself became a repeatable system, not a one-time push.